Thank you for sharing this Rachel! I feel like the most important takeaway is that Charli stuck to her core creative essence, infusing that into all of her marketing. You could potentially use all of her marketing tactics and it won’t necessarily work as well because you’ve got to do what’s right for your creative energy and the energy of your project. The marketing respects and is a continuation of the creation itself.
It’s refreshing to see an artist who is candid about their marketing strategies and really leans in on it, rather than shy away from it and pretend it’s not a vital part of the music rollout process. And it worked! 🍀💚
Read it today on the beach. I thought it was really insightful, a great piece on how she has created this demand and culture by focusing on her niche. So many nuggets.
Thank you for sharing this Rachel! I feel like the most important takeaway is that Charli stuck to her core creative essence, infusing that into all of her marketing. You could potentially use all of her marketing tactics and it won’t necessarily work as well because you’ve got to do what’s right for your creative energy and the energy of your project. The marketing respects and is a continuation of the creation itself.
I totally agree. Charli went all in. All gas, no brakes!
It’s refreshing to see an artist who is candid about their marketing strategies and really leans in on it, rather than shy away from it and pretend it’s not a vital part of the music rollout process. And it worked! 🍀💚
Yes! Love how transparent she’s is
I have just saved your post. I have the Zane Lowe interview to watch as I head off on holiday tomorrow for three weeks and will include your article 💚
enjoy xx
Read it today on the beach. I thought it was really insightful, a great piece on how she has created this demand and culture by focusing on her niche. So many nuggets.