The problem with TikTok boyfriends

Jett, Lucky and Braxton are hailed as the reason women should "never settle" but they’re being sold a fairytale

Braxton Berrios, Jett Puckett and Lucky Blue Smith

If you spend even a small amount of time on TikTok you’ll encounter one, or maybe all three, of the men that many heterosexual women have declared set “the standard” for how a partner should behave.

“How do I find a Braxton?”

“I need a Jett”

“If he doesn’t do it like Lucky Blue Smith I don’t want him”

Comments like this are ubiquitous on the accounts of TikTok queens Alix Earle, Campbell Puckett (aka Pookie) and Nara Smith. All three women enjoy enormous female followings with over 17 million fans between them. Their viewers watch their every move, but they also have an eye on their significant others and they like what they see.

The men - Braxton Berrios, 28, Jett Puckett, 33, and 26-year-old Lucky Blue Smith - are regulars on the women’s TikTok channels, in part because viewers love them.

It’s not that fans necessarily find them physically attractive, they’re instead obsessed with how they treat their partners like “queens”.