CATCHING FIRE: Saratoga water, Playboi Carti and the final boss
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Going viral
Saratoga water… after the creator Ashton Hall blew up because of his elaborate morning routine that includes dunking his face in a bowl filled with the fancy blue-bottled drink, ice and lemon.
Hall’s videos are so packed with engagement-bait, including 3.53am starts, obsessive mouth taping, being served by faceless women and rubbing his face with banana peels that his videos are getting hundreds of millions of views on Instagram, and millions more on TikTok.
He had already built a massive audience on his own channels but when the Twitter/X account Tips for Men reposted one of his most unhinged routines last week, Hall’s - and Saratoga’s - profiles exploded after it was viewed more than 670 million times.
The fitness and life coach’s commitment to outraging audiences is on par with TikTok’s Nara Smith who similarly went viral for making complex meals from scratch while wearing couture gowns. Like Smith, Hall has inspired parodies, memes and viral posts, particularly on Twitter…
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