The Tiktokification of Meghan Markle
Attention hacking is IN and 2010s Instagram perfection is OUT (sort of)
The ‘getting caught setting up’ intro, the handheld camera, the angle switch ups, the ‘let me tell you a secret’ tactic, the zoom in on the reaction… did Meghan Markle take a social media masterclass? Hire a new team? Speak to someone chronically online?
Whatever’s occurred Meghan’s latest Instagram foray shows that she’s serious about winning on social media. And her new video, with all its subliminal messaging and retention tricks, is a major upgrade on how she relaunched herself on January 1.
That first post, which saw her running barefoot on the beach and scrawling “2025” in the sand, felt painfully dated. It was followed by the uber-glossy trailer for her new Netflix show With Love, Meghan, which shared the same aesthetics that were popular a decade prior. I felt so strongly about the out-of-step tone that I wrote a whole piece about it…
But the video, released late on Monday, to announce the rebrand of her lifestyle business feels so fresh, and is so packed with hot-right-now enga…
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