CATCHING FIRE: Kylie Perkins, Meghan's next move and Gen Z's social media regrets
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Trends, trends and even more trends
Clean Girl pivots… First it was Kim Kardashian and now it’s one of Gen Z’s favourite fast-fashion retailers lining up to embrace the Clean Girl aesthetic.
PrettyLittleThing was known for its brightly-coloured, clingy and cutout clothing but after making a hand break turn towards quiet luxury their new vibe is now slick up-dos, modest suiting and midi dresses in muted colours.
The brand have even scrubbed their Instagram profile of any evidence of their former style and now have just a handful of posts showcasing their new demure identity.
For visual learners this was the vibe of a 2022 campaign...
And this is their current homepage…
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