Can Kamala win with memes, vibes and Charli xcx?

Gen Z is powering the surge in support for Harris and their content game is killer

Well before Joe Biden made the bombshell announcement that he was dropping out of the 2024 presidential race, Kamala Harris had emerged as the internet’s pick to succeed him.

Following Biden’s disastrous debate performance a hyper-online coalition of content creators from marginalised groups, left-wing progressives and Gen Zers embraced Harris, leaned into her quirky ‘crazy aunt’ behaviour and sent her viral across TikTok, Twitter/X and Instagram.

The tidal wave of support started in early July and after announcing yesterday that she’s running for the Democrat nomination, the Harris hype squad has gone into overdrive. It’s resulted in pro-Harris content dominating online platforms helping to build massive momentum around her candidacy and crucially invigorate young voters and others who were disillusioned by the prospect of a Trump versus Biden rematch.

The thousands of Harris-mania…