The 10 things you need to know before you tell Gen Z anything

I spilled my tips to fancy news people... wanna see the slides?

Last week I spoke at INMA’s World Congress for News Media about creating content for Gen Z. Because it’s now entirely unacceptable to gatekeep I’m sharing my learnings with you too.

Sex and the City came out when I was at college so I’m not even close to being a member of Gen Z, which may make you wonder how I have the gall to talk about Zoomers. Well, before I started 🔥highly flammable🔥 I was Head of Editorial at Snapchat. In Q4 2020, over 90% of the U.S. Gen Z population watched content curated by my team so it was my actual full time job to understand what makes them tick. And yes, what you’ve heard is true, they are unlike previous generations.

1. GEN Z ARE BUILT DIFFERENT… BUT THEY ARE NOT HOMOGENEOUS