CATCHING FIRE: Becca Bloom, the Duchess of Sales and Ghibli mania

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So hot right now

Becca Bloom… A “relatable billionaire” has blown up on TikTok gaining over a million followers in just over two weeks by pulling back the curtain on how one percenters live.

TikTokers fell for Becca Bloom’s filthy rich lifestyle, serene energy, chic style and what they describe as her down to earth demeanour making her an unlikely star.

Her unique appeal was explained by one commenter who said: “When I say eat the rich, I don’t mean her”.