CATCHING FIRE: The remarkable reinvention of Addison Rae, coffee cup clamour and the buy less trend being used to sell you stuff

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1. How Addison Rae finally figured out what to do with all that viral fame

After becoming a Billboard Hot 100-charting artist for the first time this week, thanks to her track Diet Pepsi, Addison Rae came a few inches closer to pulling off a major rebrand that few thought possible.

After blowing up on TikTok when she was just 18, Addison Rae Easterling quickly became the fifth most followed person on the app with 88 million followers who loved her girl-next-door appeal and dance routines. But after struggling to translate that viral success with Gen Z into a tangible career beyond lucrative brand partnerships with the likes of Givenchy, Lululemon and Pandora, she’s finally found her footing in music.

Five years on from her first TikTok post she’s now being talked about in the same breath as top tier artists like Charli xcx, Selena Gomez and Lana Del Rey. It’s a stunning turnaround from the backlash that followed her first attempt at a music career back in 2021. Her debut single, Obsessed…