CATCHING FIRE: Ella Purnell, milkshaking money makers and Am I Him?
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1. The rise of stakes-based social media
A red-hot new content trend has emerged and it’s best exemplified by a woman’s quest to get her husband to buy her a $2,350/£1,836 Prada handbag. For those that enjoy details it’s this one that was on her wish list…
It started when Kayla, a 28-year-old doctor, published a screenshot of a text conversation to TikTok which showed that her husband promised to buy her the bag if she could get 50,000 likes and Prada to comment on her post.
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